I build online stores people enjoy using and that don't break when selling.
Business Engineer UC who speaks the language of designers, understands code, and makes Shopify and commerce operations flow without technical dramas or unnecessary fireworks.
From the pizzeria to Shopify: If it works on a Saturday at 9:30 PM, it works any day.
Work Showcase: From chaotic problems to stores that flow
No boring dashboards. Click on each case to see the interfaces, prototypes, and how we transformed the shopping experience.
Pure Andes · From a blog-style store to one built to sell
Information architecture restructuring, no-code customizable carousels, high-converting slide cart, and enriched catalog for high-value products.
Melt & Under Pizza · Digital Operations and Email Marketing
In-house eCommerce channel management during the industry boom. Custom Reaction Commerce platform administration and end-to-end control of promotional email marketing.
Musicopolis · Elevating the Catalog Presentation
Exhaustive catalog review, technical information enrichment in PDP (Product Detail Page), and visualization improvements in Jumpseller for 40 key musical items.
How I like to work with you
Doing online commerce doesn't have to be a nightmare of fancy terms or fine-print contracts.
Simplicity first
Fewer heavy apps charging monthly fees. More native Shopify features and fine code that won't slow down mobile loading.
Autonomy for the owner
My goal is that you never depend on me to change a banner, create a discount, or upload a new product. I leave the dashboard ready and easy.
Speaking simply
No inflated jargon to justify hours. I explain what should be done, why, how much it costs, and what direct impact it will have on your day-to-day.
User obsession
If the payment button is covered by the phone keyboard or the shipping cost text is tiny, nobody will buy. We care for every detail.
My Background
From university numbers to solving live orders
Helping independent cosmetics, musical retail, and food brands build Shopify stores that actually sell and operate without headaches.
Here I learned the reality of commerce: when thousands of people order at the same time, every second of latency on the screen or in the payment gateway counts.
Rigorous quantitative and strategic training. In university assistantships, I polished the skill of explaining difficult concepts in simple words anyone can apply.
Toolbox
Modern technologies configured sensibly, not just for trends.
A bit more about me
I was born with the curiosity to understand how things work on the inside: from why a guitar sounds in tune to why a customer abandons a cart right before entering their card details.
Do you have an online store that's giving you gray hair?
Tell me what's holding you back (checkout, speed, inventory, or lack of clarity) and we'll see together how to untangle it without spending a fortune.