Pure Andes: Transforming a blog-style site into a conversion-ready storefront
End-to-end eCommerce transformation for Pure Andes in the US market: information architecture overhaul, no-code customizable Liquid sections, dynamic slide-out cart, and ongoing UX behavior monitoring.
Conversion strategy, retail UX, catalog architecture, and Shopify frontend development modifying Liquid templates and JSON schemas.
Curated Andean products for the US market: superfoods, export snacks, and high-ticket handcrafted textiles (Atacama weaves).
Liquid, JSON schemas, HTML5, CSS/Tailwind, vanilla JS, Klaviyo Email Marketing flows, and Microsoft Clarity for heatmaps.
Empowering the founder to edit colors, banners, and collections without hiring developers, while removing friction across the buyer journey.
A site that looked like an editorial blog, not a sales channel
Key friction points uncovered during the initial audit that hindered catalog discovery and removed operational independence from the team.
Scattered Architecture
Content hierarchy prioritized long-form articles over commercial calls to action. There was no intuitive navigation by partner brands or clear product collections.
Developer Bottlenecks
Any minor update to a promotional banner, button color, or typography required external code edits, delaying seasonal campaigns and product launches.
Catalog & Cart Friction
Inconsistent product photography, PDPs missing expandable nutritional details, and a rigid cart that redirected away from the browsing flow on every add-to-cart action.
Redesign built for conversion, fluidity, and full self-management
Strategic & Commercial Advisory
Worked closely with the founder to structure the product assortment, balancing repeat-purchase consumables (snacks & superfoods) with high-ticket artisanal textiles.
Retail Homepage & Brand Discovery
Restructured into a high-clarity retail layout: rotating free-shipping announcement bar, partner brand grid (Akapacha, Bígu, Kuna, etc.), and responsive banners for mobile and desktop.
Self-Managed Liquid Sections
Customized Liquid theme templates and JSON schemas using AI-assisted workflows to build dynamic carousels with visual controls directly inside Shopify's Theme Editor—no coding needed.
Slide-Out Cart Drawer (Side-Cart)
Implemented an AJAX drawer cart with instant visual confirmation on add-to-cart, complementary product suggestions, and a free-shipping progress bar without page reloads.
Enriched Product Detail Pages
Standardized product imagery with clean backgrounds, refined commercial copy, and structured collapsible accordions (ingredients, origin certifications, maker stories, and pairing tips).
Lead Capture & Behavioral Analytics
Configured a segmented Klaviyo welcome pop-up with first-order incentives, paired with Microsoft Clarity to review real user session recordings and scroll heatmaps.
Inside the Redesigned Pure Andes Experience
Homepage
Announcement bar, responsive hero, brand grid, and custom carousels.
Product Detail Page (PDP)
Clean product photography, Shop Pay express checkout, and structured accordions.
Collection Catalog (PLP)
Availability and price sidebar filters, sorting, and free-shipping badges.
"Who We Are" Brand Story
Andean storytelling, founder origin, and direct links to core product categories.
Capabilities delivered for daily operations
Transitioning from an editorial layout to a transactional storefront eliminated technical bottlenecks and clarified the shopping journey.
Liquid sections and JSON schemas editable directly inside Shopify's Theme Editor without touching code.
Slide-out cart drawer allowing shoppers to add multiple items without leaving the catalog or PDP.
Structured navigation across Andean partner brands and collections with collapsible spec accordions.
Automated welcome flow paired with continuous session and scroll tracking in Microsoft Clarity.
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